Job Description

Drive our online fundraising strategy and lead a cross-functional team. You'll oversee digital campaigns across email, paid ads, SMS, and social, using data and creativity to grow our donor community and revenue. Oversee and drive all digital fundraising initiatives. Lead a cross-functional team composed of marketers, creatives, engineers while working with the larger Development team to plan, execute, and optimize digital campaigns that engage donors, build supporter pipelines, and drive revenue growth. Manage and optimize the donor web experience as a core fundraising channel-ensuring it is continuously improved through thoughtful design and conversion strategies Strong leadership qualities to ensure campaigns are donor-centric, data-informed, and aligned with broader organizational goals. Responsibilities STRATEGY & PLANNING: Develop and own the digital fundraising strategy, including email, paid ads, SMS, web giving, and social fundraising. Manage and optimize the donor web experience as a core fundraising channel-ensuring it is continuously improved through thoughtful design and conversion strategies. Set clear squad goals tied to acquisition, retention, and revenue KPIs. Collaborate with major gifts, events, and other teams/squads to ensure alignment. SQUAD LEADERSHIP: Lead weekly squad meetings to prioritize initiatives, remove blockers, and ensure delivery against sprint goals. Manage and coach squad members for performance, professional growth, and cross-team collaboration. Foster a culture of creativity, urgency, accountability, and innovation. CAMPAIGN EXECUTION: Oversee the production and launch of multi-channel digital fundraising campaigns, appeals, and evergreen initiatives. Approve creative assets, messaging, and user journeys for fundraising activities. Lead A/B testing strategies to continually optimize performance. DATA & OPTIMIZATION: Monitor KPIs, dashboards, and reporting tools to track fundraising metrics daily, weekly, and post-campaign. Analyze campaign performance to identify trends, gaps, and opportunities. Make real-time recommendations to optimize ROI and donor engagement. TECHNOLOGY & TOOLS: Manage digital fundraising tools and platforms (e.g.,donation platforms, ad management systems). Work with Engineering and data teams to improve the donor digital experience and streamline tech workflows. Required skills 5+ years of experience in digital fundraising, digital marketing, or nonprofit development. 2+ years leading teams or squads in a fast-paced, campaign-driven environment. Strong understanding of donor acquisition, retention, and lifetime value optimization. Hands-on expertise with digital platforms: CRMs (Hubspot, Salesforce, EveryAction, etc.), email marketing (Mailchimp, Pardot, etc.), Google Ads, Facebook Ads Manager, fundraising platforms (Classy, Givebutter, etc.). Exceptional project management, prioritization, and communication skills. Data-driven mindset with proficiency in Google Analytics, A/B testing tools, and KPI tracking. Creative thinker with a proven ability to innovate and inspire action across digital audiences. Mission-driven and excited to grow a community of loyal digital supporters. Yaqeen Institute for Islamic Research embraces a philosophy that recognizes and values diversity. Our goal is to attract, develop, retain, and promote a talented, diverse workforce in a culture where all employees will contribute to their fullest potential. #J-18808-Ljbffr

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