Job Description
DIGITAL MARKETING SPECIALIST
Part Time — Hourly
Non-Benefited Position
The Digital Marketing Specialist represents Chowgirls by creating a cohesive visual identity across social media channels, email marketing, and our website. This role is responsible for driving engagement and brand growth through creative digital marketing campaigns. The Digital Marketing Specialist collaborates with other members of the Marketing Team to match our online presence with the overall aesthetic vision for the brand. The Digital Marketing Specialist reports to the Brand & Growth Manager .
DIGITAL MARKETING
Create effective evergreen and spontaneous content for Facebook, Instagram, and LinkedIn while following established standards
Create, adjust, and analyze all digital ad campaigns
Manage social profiles through our social media management software, Later
Manage email marketing through Mailchimp
Monitor marketing trends, particularly in the food and beverage space
Collaborate with the Brand & Growth Manager to name KPIs and develop quarterly and yearly plans and goals
Collaborate with the Event Design & Sustainability Manager on the promotion of specially designed events
Collaborate with the Design Specialist on the creation of design assets for digital marketing
Collaborate with the NBDI-focused Event Specialist to create unique content on LinkedIn
Collaborate directly with brands and influencers to build our sense of community, offer giveaways, and increase brand awareness
Collaborate with HR and other managers to promote job postings as needed
PHOTOGRAPHY & CONTENT CREATION
Capture dynamic content, or arrange for approved photographers to do so, to execute digital marketing plans
Guide those participating in content creation by naming specific photography and content needs
Guide content creation through a clear set of standards for photos and copy
COPYWRITING
Write engaging, grammatically correct copy for all forms of digital marketing
Collaborate with the Brand & Growth Manager to continuously update approved brand language within the company brand guide
COLLABORATION & COMMUNICATION
Actively participate in meetings with the Marketing Team and other teams
Collaborate with the Brand & Growth Manager to keep relevant channels (Dropbox, Google Drive, Flickr, Later, and more) organized following agreed-upon conventions
ANALYSIS & REPORTING
Track and analyze KPIs to measure the success of digital marketing efforts
Use Google Analytics to generate reports and make data-driven decisions
Adjust strategies based on performance metrics and market trends
Collaborate with Brand & Growth Manager to produce a biannual brand growth report, which should include data and analysis on social media followers, newsletter subscribers, specific campaigns, and relevant advertising efforts
COMMUNICATION
Proactively communicate work and personal schedule through Slack
Attend and actively participate in all required company meetings
Respond to internal and external communications within 12 hours
Present a professional, positive attitude among coworkers, vendors, and clients
Facilitate information flows throughout the workplace
Maintain availability for communication by phone, Slack, and email
HUMAN RESOURCES
Maintain employee privacy at all times
Keep all Chowgirls' information confidential, including internal documents, policies, procedures, recipes, and customer/venue/vendor information
Always promote Chowgirls in a positive light at the office and in the community
Present a positive and professional attitude and appearance at all times when representing Chowgirls on social media and at all events
CULTURE
Cultivate general knowledge of Chowgirl's handbook, history, values, and vision
Guide peers and Chowgirls forward by sharing identified strengths or skill areas of specialization
Commit to professional development, building a broad portfolio of skills, and increasing mastery of current skills
Uphold Chowgirls’ commitment to Diversity, Equity, Inclusion, and Accessibility
Model the highest standards of leadership and customer service
#J-18808-Ljbffr Chowgirls Catering
Job Tags
Hourly pay, Work at office,