Job Description

Marketing Representative

The Marketing Representative is responsible for coordinating the community's marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals by performing all activities related to leasing to new residents, providing resident satisfaction throughout the term of the lease, and securing resident lease renewals.

The Marketing Representative will:

• Work with on-site team members to prioritize solutions and provide frameworks that will drive journey metrics.
• Demonstrate relentless focus on solving issues through innovative solutions.
• Engage with residents, prospective residents, associates, and stakeholders to understand needs and lead with the values of the company culture.
• Create and maintain clear and sequenced plans to successfully launch projects.
• Lead cross-functional teams through change programs and projects, leveraging frameworks and influence modeling to drive awareness and outcomes.
• Participate in activities outside the normal course of daily business that will enhance both the Company and your stature in the marketplace.

Essential duties and responsibilities include:

• Performing all sales and leasing activities in person to achieve the property's revenue and occupancy goals.
• Inspecting apartments prior to resident move-in and ensuring apartments are in move-in ready condition.
• Staying informed about current market and competitor conditions to develop and implement marketing plans.
• Designing and executing offsite marketing activities to create and drive traffic to the property.
• Using property management software to track apartment availability and manage resident and prospect data.
• Ensuring that the property and show units meet the Company's standards for show quality.
• Following-up with prospects and new residents to ensure satisfaction.
• Executing and performing activities in support of the property's lease renewal program.
• Responding quickly and courteously to resident and client/owner concerns and questions.
• Completing various accounting, financial, administrative, and other reports.
• Meeting attendance and punctuality expectations and physical demands of the position.

Work hours are scheduled for 40 hours in a regular work week. Hours of operation vary by site, but typical sites are open from 9:00am to 6:00pm Monday through Friday, Saturday 10:00am to 5:00pm, and on Sunday 1:00pm to 5:00pm. Marketing Representatives must be available to work on weekends when scheduled and must be able to perform the essential job functions unaccompanied.

To perform this job successfully, the individual must be able to perform each duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/experience that demonstrates the application and usage of a sales, marketing, internet, and customer service background sufficient to resolve customer complaints and issues and complete financial records, documents, and reports is required. High school diploma or GED equivalent is required.

Ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions. Ability to write routine reports and correspondence.

Mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages in order to complete financial records, budgets, and other fiscal reporting information.

Ability to apply sales skills, such as generating sales leads, conducting sales presentations, qualifying prospects, and closing sales. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Proficiency in word processing, property management applications (preferably Yardi), and spreadsheet management programs in order to complete required reports and employment documents. Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances, including using Google and other search engines, and navigating the internet and websites.

Industry certifications are appreciated. Current valid driver's license is required.

This job has no supervisory responsibilities.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, type, handle or feel objects, talk, and hear. The employee is frequently required to stand; walk; reach with hands and arms, climb, stoop, and squat. The employee is intermittently required to sit. Incumbents must be able to physically access all exterior and interior parts of the property and amenities. Must be able to operate golf carts at properties with golf carts, walk extended distances and navigate stairs to multiple levels daily.

Marketing Representatives must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independently and fifty (50) pounds with assistance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Routine, local travel may be required to attend training classes, conduct market research, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

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