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Marketing Director - NYC Restaurant GroupAbout the Company A family-owned, chef-driven hospitality company with a strong presence in New York and a continued focus on growth. The group is known for delivering generous hospitality, craveable menus, and welcoming atmospheres that bring people together.About the Role We are seeking a hands-on, detail-oriented Marketing Director to lead all marketing and branding initiatives across our restaurant portfolio. This is not a behind-the-desk role-you will be fully immersed in the culture of our restaurants, attending events, activations, and peak-hour moments to ensure our brand presence is authentic, consistent, and impactful. The ideal candidate is a self-starter who thrives in a fast-paced hospitality environment, combining creative vision with strong organizational skills to execute strategies that drive guest engagement and brand loyalty.Key Responsibilities (include but are not limited to):Fully immerse in each restaurant brand to understand its culture, voice, and guest experience.Develop and oversee comprehensive marketing strategies that elevate awareness and drive traffic.Manage digital channels including website, email, SEO/SEM, social media, and paid campaigns.Create engaging, on-brand content across all platforms; oversee photography, video, and copy.Be present at events, activations, and restaurant peak hours to ensure marketing efforts are executed seamlessly and authentically.Partner with operations, ownership, and culinary teams to support openings, menu launches, promotions, and community initiatives.Build relationships with media, PR, and local partners to strengthen brand visibility.Monitor analytics, track ROI, and adjust campaigns for maximum effectiveness.Maintain brand consistency across all guest touchpoints, from digital to in-store experiences.Stay ahead of hospitality, lifestyle, and social trends to keep marketing innovative and relevant.Manage a comprehensive calendar tying together initiatives, offers, new items, and seasonality. Qualifications:5-7 years of marketing experience, ideally in hospitality, restaurants, or consumer lifestyle brands.Proven track record of developing and executing creative, results-driven campaigns.Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.Strong self-starter with the ability to work independently and proactively.Comfortable being in the restaurants, attending events, and engaging with guests and teams during evenings, weekends, and peak times as needed.Deep understanding of digital platforms, content creation, and analytics tools.Strong communication and leadership skills; experience managing teams and partners.Passion for hospitality, food, and delivering memorable guest experiences.Compensation & Benefits:Salary range: $130,000 - $150,000 plus performance-based incentivesMedical and dental coverage, with HSA optionsPaid time off and holidaysProfessional growth opportunities within a dynamic and expanding restaurant group

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