This is a full-time, in-office role based in Syracuse, NY. Remote applicants need not apply. The ideal candidate for this position is an energetic team player professional who can multitask effectively, offer quick and accurate responses, provide creative input to help advance clients brands, and ensure proper service. Applicants must provide a resume and proof of Google Ads Search certification to be considered for this position. TOTAL Advertising, Inc. is an Equal Opportunity Employer. Key Responsibilities: Monitor and analyze weekly and monthly client data to identify opportunities and drive digital optimization strategies. Create, manage, and optimize Google Ads campaigns, including Search, YouTube, and Display. Develop SEO-optimized content to improve organic traffic and keyword rankings. Utilize SEO tools for competitor research, link analysis, and content development opportunities. Set up and manage conversion tracking via Google Tag Manager. Analyze traffic and user behavior with Google Analytics 4. Perform keyword research using tools like Google Keyword Planner and Semrush. Build and manage retargeting campaigns with AdRoll. Conduct competitive analysis to improve advertising strategies. Implement link-building strategies and ensure SEO best practices are applied across client websites. Collaborate with the development and design teams to align SEO efforts. Skills & Qualifications: 2 years of proven SEO/SEM experience. Expertise in Google Ads campaign management (Search, YouTube, Display). In-depth knowledge of ranking factors, algorithms, and SEO/SEM trends. Experience with Google Analytics 4, Google Tag Manager, and HubSpot. Strong understanding of performance marketing and online customer acquisition. Bachelors or Masters degree in a relevant field. Why TOTAL Advertising, Inc.? Be part of a dynamic, creative team in an agency environment. Work on exciting projects that make a real impact. Join a company that values innovation and collaboration. To Apply: Submit your resume along with proof of your Google Ads Search certification. Total Advertising
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