"Unless we change direction, we are likely
to end up where we are headed."
- Chinese Proverb

We are at a point in time when it is becoming increasingly clear that the industrial systems of the world are not operating in a way that can be sustained. Not only are the wealthiest nations consuming a disproportionate amount of the world's resources, but many fledgling nations are increasing their rates of consumption exponentially. The current climate is one of change, where new methods are needed to remain competitive, and the objective of sustainability is shifting from an option to a necessity.

We are at the beginning of a radical change, where consumers are demanding natural alternatives, markets are building fair-trade relationships, and industry is beginning to embrace up-stream recycling, zero waste, and zero emissions. The awareness of this shift in marketing, design, manufacturing, and distribution has created an opportunity for pioneering brands to meet their existing business needs while leading the marketplace into a future of sustainable growth.