Project Overview

Numerous forms and orientations were explored for an update to the classic crayon package. Not only did the new design have to be functional and low cost, but it had to be true to the legacy and heritage of the Crayola brand. Afters several rounds of development and refinement, a updated Crayola package was produced.

Project Overview

Several directions were explored for a new Nestle Turtles package that focused on both fun and freshness. After the most promising design underwent extensive consumer testing and was optimized for mass production, an award winning package was produced.