To elevate the Timex brand in international markets, the Timex watch “pod” was redesigned. The new design’s sleek form brought Timex a competitive edge at the point of sale, while the innovative, polycarbonate “c-clip” fixed chronic fitment issues due to the large variety of watch sizes and shapes. This new package was a big win for both the consumer and the production team, adding value to the merchandise and eliminating costly assembly work-arounds.
To elevate the Timex brand in department stores, a pillow gift box was designed. Not only did the design look premium with its felted pillow, matte black finish, and silver foil accents, but it contained a patentable lid innovation and allowed for high speed processing and assembly during production.
Numerous forms and orientations were explored for an update to the classic crayon package. Not only did the new design have to be functional and low cost, but it had to be true to the legacy and heritage of the Crayola brand. Afters several rounds of development and refinement, a updated Crayola package was produced.
Several directions were explored for a new Nestle Turtles package that focused on both fun and freshness. After the most promising design underwent extensive consumer testing and was optimized for mass production, an award winning package was produced.
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