Project Summary
To elevate the Timex brand in international markets, the Timex watch “pod” was redesigned. The new design’s sleek form brought Timex a competitive edge at the point of sale, while the innovative, polycarbonate “c-clip” fixed chronic fitment issues due to the large variety of watch sizes and shapes. This new package was a big win for both the consumer and the production team, adding value to the merchandise and eliminating costly assembly work-arounds.
