The Exploration Stage is where all of our ideas begin. Based on our findings in the initial Assessment Stage, numerous designs are sketched as an array of directions are explored. Each concept offers a potential solution to one or more of the opportunities identified by our research findings.

The ideas generated in this stage are the result of massive brainstorming sessions. These out-of-the-box concepts are based on inspiration, innovation, and lateral thinking. Later on in the Refinement Stage, these blue sky solutions are fully resolved and made to be completely feasible in today's marketplace.